Calculate Cost Per Thousand Impressions (CPM) with our free CPM calculator tool for digital advertising.
This tool was created and uploaded by a community developer.
CPM stands for Cost Per Thousand Impressions. It's a metric used in digital advertising to measure the cost of 1,000 ad impressions (views) on a webpage.
CPM is calculated using the formula: CPM = (Campaign Cost / Ad Impressions) × 1000. This gives you the cost for every 1,000 impressions of your ad.
A "good" CPM varies by industry, platform, and audience. Generally, CPMs can range from $1 to $50+, with social media typically on the lower end and premium websites on the higher end.
No, all calculations happen locally in your browser. Your advertising data is never sent to any server, ensuring your privacy and security.